Published by Nuco Breez

Such a famous first name, so why name your line FENTY?  

After the success of her beauty and lingerie lines, it's no surprise that our favorite mogul Rihanna is launching her own fashion brand, partnered with the well known luxury brand, LVMH. Her new line will be launching in Paris on May 24th and globally on May 29th. and we are nothing but excited to see Rihanna progress.  

However, as you grow you want to stay relevant without becoming watered down. It was important to Rihanna that the public doesn't become tired of hearing her very recognizable, and unique name. 

"I used to be afraid to step into the whole celebrity makeup world. I saw brands like Hilary Duff and Hannah Montana have so much success [in the aughts], but it got to a place where they were so over saturated in the market that it diluted their personal brands," Rihanna told the New York Times. 

"It made me think, 'I’m not going to do this, because you lose your respect and credibility,' and so every collaboration I did outside of music, I used Fenty so that you didn’t have to hear the word 'Rihanna' every time you saw something that I did. So Rihanna stayed the music, the person. But these other brands are called Fenty." 

Learning from her predecessors, Rihanna is doing things different this time around.  Her new label will offer monthly drops, so that shoppers have a constant flow of new prodcts to enjoy. 

Also, "As a consumer, I hate seeing something on the runway and then having to wait six months for it," she said. "So with this, you see it, you love it, you can have it. I want to be as disruptive as possible. The brand is not traditional. There is no runway show. It’s a new way of doing things because I believe that this is where fashion is going to go eventually." 

Nothing wrong with that Sis!  

Keep going girl.